Frames & Lenses in Fresno

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Eyewear Options for Everyone

We’ve got eyewear options for the entire family in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.

We carry durable frames for kids, funky colors and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!

It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.

Our Brands

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ACUVUE

The options are nearly endless when it comes to ACUVUE® brand contact lenses – the #1 contact lens brand in the world. Long-lasting comfort and clear vision can be yours with a contact lens in the ACUVUE® brand family.

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Alcon

Alcon has one mission: to provide innovative products that enhance quality of life by helping people see better. Alcon is and uniquely poised to serve every contact lens wearer by addressing the full life cycle of their needs. Designed in the USA.

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Avulux

Discover Avulux lenses, designed to help manage migraines and light sensitivity. Using patented multi-band precision light filtering, these lenses limit specific wavelengths of light associated with triggering migraines. Enjoy comfortable, clear vision with the help of Avulux lenses.

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Bausch + Lomb

Bausch + Lomb is one of the best-known and most respected American healthcare brands globally, offering the widest and finest range of eye health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses, and other eye surgery products.

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BCBG

BCBGMAXAZRIA GROUP is taking the world by storm. With critically acclaimed collections, a loyal elite following and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry.

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Bloom Optics

This special collection offers unique color combinations, on-trend designs and the perfect fit. The classic but modern shapes flatter even the most selective fashionista! The unique color pattern combinations, truly setting this brand apart from the rest. Bloom Optics answers the call for fashion friendly petite frames.

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Chesterfield

Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.

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Coach

Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

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CooperVision

We create and execute innovation that is unmatched in the contact lens industry. There's much more to our story than that, however. You'll find that what sets us apart is how we approach our business. We collaborate, we listen, and we enjoy what we do. Designed in the USA.

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Crizal Sapphire 360 Anti-Glare

Crizal Sapphire 360 lenses help reduce glare from every angle. Whether it’s headlights at night, screens during the day, or sunlight, these lenses minimize reflections, delivering crystal-clear vision. They also offer scratch resistance, water and smudge repellency, and UV protection, helping your lenses stay clean and clear for longer. Crizal Sapphire 360 is the go-to choice for those seeking clarity and durability in their eyewear.

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Dolce & Gabbana

A luxury brand, distinguished by its stylistic originality combined with the superior sartorial content of its creations. The strong identity of the Dolce & Gabbana brand has evolved over the years while always remaining faithful to its inherent standards.

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Emporio Armani

The name Armani has been synonymous with unrivaled Italian style all over the world for over 30 years. Perhaps best known for revolutionizing fashion with his unstructured jacket in the Eighties, Giorgio Armani has continued to define the well dressed ever since.

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Essilor

The world leader in corrective lenses, Essilor, is present in more than 100 countries with a wide range of lenses to suit various lifestyle needs. Protect your eyesight with innovative lenses tailored to your prescription.

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EyeZen (Blue Light Filter)

EyeZen lenses are designed to protect your eyes from the harmful effects of blue light emitted by digital screens. These lenses help reduce eye strain, making them ideal for anyone who spends long hours on their phone, computer, or tablet. EyeZen enhances visual comfort and helps prevent symptoms of digital eye strain like headaches, blurred vision, and fatigue, prioritizing clear, comfortable vision for your modern, tech-focused lifestyle.

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Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

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Gucci

Gucci is one of the most prestigious brands in the fashion and luxury field. Eclectic, romantic, and contemporary, Gucci is now taking a completely modern approach to what fashion is, re-establishing the rules for luxury in the 21st century.

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Hackett

It’s all in the details for Hackett eyewear. From the lenses and spring hinges to the acetate- every last component of this British eyewear collection is crafted with the finest materials and techniques. The designs are for the modern man and take on a timeless look with subtle contemporary hints. The Hackett collection exudes contemporary yet understated style and doesn’t take notice of trends.

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Maui Jim

Maui Jim is the fastest growing American maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery.

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Michael Kors

Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eyes to aviators and from oversized to understated. Innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand's signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the brand's unique sensibility and incorporating rich accents from the designer's runway collections.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

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Prada

Innovation is at the core of Prada's success, with no sector escaping the Group's avante garde approach.  Prada casts its creative eye beyond the boundaries of fashion, including art, architecture, cinema and culture as a key reference to the brand's core values.  Prada eyewear is exemplary of the company's well maintained and well-deserved status associated with the brand.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Salvatore Ferragamo

Salvatore Ferragamo is an Italian brand with its reputation stemming from creating beautiful Hollywood boots in the ’20s to now encompassing a wide array of accessories.  Their eyewear collections boast sleek, trendy styles while maintaining their Italian fashion heritage.

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Shamir

Founded in 1972, Shamir Optical Industry Ltd. is one of the world’s leading manufacturers of high-quality progressive lenses. Famous for its Innovation, Technological Sophistication and rigorous Quality Assurance practices, Shamir is known for its quick response to changing consumer demands, and its ability to fill custom-design, private label product range orders.

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Silhouette

Silhouette is the leading manufacturer of high-quality eyewear, with a strong focus on rimless design—a celebrated leader with a unique commitment to design and to manufacture sophisticated eyewear.

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Swarovski

Swarovski has brought their crystal elements refined style to the world of eyewear. Their elegant collection features accents with their renowned precision cut crystals, rich colors, and fine craftsmanship. Luxury eyewear has never sparkled so wonderfully.

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TC Charton

The brand was designed to accommodate higher cheekbones, lower nose bridges and other ethnic features that make conventional eyewear impossible or uncomfortable to wear. With over a hundred different frames to choose from, the wearer can have a great fit without having to compromise on style and luxury.

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Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

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Tory Burch

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its chairman, CEO, and Designer, Tory Burch. Beautiful simple designs, which embody a great look and a comfortable fit.

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Transitions

Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.

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Varilux X Series

Varilux® X Series™, featuring Xtend™ Technology, is Essilor's most advanced progressive lens available from France. In addition to providing sharp vision and smooth transitions at any distance, it extends your vision within arm’s reach, so you no longer have to tilt or angle your head to find your focus.

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Versace

Founded in 1978, Versace holds the ultimate status in style.  The Versace name is World famous and centered on the idea of a world of fashion, glamour, and sexiness.  Versace eyewear is striking and designed to combine technical innovation with stylish design.  The frames are distinctive, and like many of Versace’s accessories, they often feature details taken from the house's graphic language.

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Victoria Beckham

Victoria Beckham Eyewear showcases only the finest craftsmanship and fabrication. Expertly handmade in Italy, using ZEISS lenses, Victoria Beckham Eyewear combines optimum optical design with performance and protection.

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Xperio Polarized Lenses

Xperio polarized lenses offer protection and clarity in bright outdoor conditions. These lenses help eliminate glare from reflective surfaces like water, roads, and snow, making them perfect for driving, outdoor sports, and spending time in the sun. Xperio lenses help enhance color perception and contrast while providing UV protection, giving you sharper, more comfortable vision with less strain, no matter where your adventures take you.

Our Location

We’re located inside The Atrium office plaza on E Herndon Ave, with building and parking access from E Warner Ave.

Our Address

  • 1111 E. Herndon Avenue, Suite 101
  • Fresno, CA 93720

Contact Information

Our Hours

  • Monday*: 8:15 AM 5:00 PM
  • Tuesday*: 8:15 AM 5:00 PM
  • Wednesday*: 9:30 AM 5:00 PM
  • Thursday*: 8:15 AM 5:00 PM
  • Friday**: 8:15 AM 4:00 PM
  • Saturday: Closed
  • Sunday: Closed
  • *Closed for lunch 12:00 PM – 1:00 PM Monday to Thursday.
    **Closed for lunch 12:00 PM – 12:30 PM on Friday.

Our Brands

General Inquiries

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