Innovating Lens Technology & Tailored Eyewear in Fresno
At Lifetime Optometric, we know your eyes are unique. That is why we go beyond standard prescriptions and basic frames. We offer innovative lenses and specialty frames that help address specific vision needs while ensuring comfort, fit, and personal style.
Our team has curated a selection of hard-to-find lens technologies and frame styles for a wide range of face shapes, giving you more options for both clarity and comfort. If you have been looking for something different, you might just find it here.
Visit us today at Lifetime Optometric! We can’t wait to pair you with the perfect pair of frames and lenses.
Frames That Fit Your Face & Lifestyle
Not every frame fits every face. We carry a wide range of specialty styles to suit your facial structure, comfort preferences, and style goals.
Low Bridge Fit (Asian Fit)
- Designed for lower nose bridges and higher cheekbones
- Prevents slipping and pressure points
- Brands: TC Charton, Glemaud, Tura
Rimless Frames
- Lightweight and minimalist
- Offers a clean, barely-there look
- Brands: Silhouette, Stepper
Tech-Enabled Eyewear
- Smart frames that combine fashion and function
- Ideal for those who want to stay connected on the go
- Brands: Nuance, RayBan Meta
Custom Frames
- Made-to-order with adjustable components
- Great for patients looking for a truly personal fit
- Brands: iGreen Hi-Tech, Giorgio Valmassoi
Extended Fit (XL & Wide)
- Offers more space and comfort for broader face shapes
- Avoids tightness or pinching
- Brands: Timberland, Hackett, Riserva, Glemaud, Lulu Guinness, Vision Source Smart
Petite Fit
- Slimmer frame options for smaller faces
- Keeps proportions balanced and stylish
- Brands: Kliik, Vision Source Smart
Safety Glasses
- Prescription-ready protective eyewear
- Great for work, hobbies, and outdoor tasks
- Brand: Wiley
Specialty Lenses for Real-Life Comfort
These lenses go beyond a standard prescription. They are designed to support people with specific vision challenges and provide greater comfort throughout the day.
Avulux
- Filters specific wavelengths of light
- Helps reduce light-triggered migraine symptoms
- Noninvasive and drug-free
XR Track
- Designed for people who spend long hours on screens
- Supports more natural eye movements
- Helps reduce digital eye fatigue
Neurolens
- Custom prism lenses for people with eye alignment issues
- Can help with headaches, neck strain, and eye fatigue
- Personalized to your exact measurements
Shaw Lens
- Supports binocular vision and better eye teaming
- Helpful for people who skip lines while reading or experience visual discomfort
- Often recommended for children and students
Choose Lifetime Optometric for Your Eyewear Needs
Whether you’re searching for relief from migraines or simply want frames that finally fit comfortably, we are here to help. We offer:
- Thoughtfully curated lens options not widely available elsewhere
- Specialty frames for a wide range of face shapes and needs
- A supportive team that helps you find the right fit and function
- Personalized care for both everyday vision and specific challenges
Visit us today and see for yourself what custom-fit eyewear can do for your vision.
Our Location
We’re located inside The Atrium office plaza on E Herndon Ave, with building and parking access from E Warner Ave.

Our Address
- 1111 E. Herndon Avenue, Suite 101
- Fresno, CA 93720
Contact Information
- Phone: 559-432-2200
- Fax: 559-432-2203
- Email: [email protected]
Our Hours
- Monday*: 8:15 AM – 5:00 PM
- Tuesday*: 8:15 AM – 5:00 PM
- Wednesday*: 9:30 AM – 5:00 PM
- Thursday*: 8:15 AM – 5:00 PM
- Friday: 8:15 AM – 12:00 PM
- Saturday: Closed
- Sunday: Closed
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*Closed for lunch 12:00 PM – 1:00 PM Monday to Thursday.

Our Brands



